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LG NanoCell

2020–2025

Does the LG NanoCell have ACR?

Yes.

It tracks what is on screen. The switch is called "Live Plus".

Show me the switch

Software
LG webOS
Tracking run by
LG Ad Solutions (Alphonso)
How sure we are
high

Not affiliated with LG. Our sources. Wrong for your TV? Tell us

How to turn it off

Newest firmware first. Tap a step to see that screen.

Applies to webOS 6 and newer (2021+)

The cog is topright. Thepanel it opensis on the left.All SettingsPictureSoundGeneralSupportOpen General
LG's settings sit on the left of the screen in three parts: the icon rail, the list, and a card describing whatever is highlighted.

Our drawing of step 2, not a photograph.

Quick Start+, thestandby light,the pointer, andLive Plus.SystemLanguageLocationTime & TimerAdditional SettingsOpen Additional Settings
On 2023 and newer sets Additional Settings is inside General > System, shown here. On 2021 and 2022 sets it is in the General list itself.

Our drawing of step 3, not a photograph.

By turning LivePlus on, youunderstand thatthe contentdisplayed onyour TV can berecognized.Additional SettingsQuick Start+Home SettingsStandby LightPointer OptionsLive PlusSwitch Live Plus off
Highlighting Live Plus prints LG's own description of it in the card on the right, quoted here. The list varies a little by year and country.

Our drawing of step 4, not a photograph.

  1. Press the gear button on the remote to open Quick Settings, then choose All Settings
Older firmware

Applies to webOS 4 to 5 (2018 to 2020)

The cog is topright. Thepanel it opensis on the left.All SettingsPictureSoundGeneralSupportOpen General
Drawn from the current menu, because LG has taken the 2018 to 2020 manuals offline and we could not confirm how those panels looked. The path is LG's own.

Our drawing of step 2, not a photograph.

On a 2018 setLive Plus ishere. On a 2019set it is underAdditionalSettings.GeneralLanguageLocationLive PlusQuick Start+Additional SettingsSwitch Live Plus off
LG's 2018 manual puts Live Plus straight into General. Its 2019 manual moves it into Additional Settings at the bottom of this same list.

Our drawing of step 3, not a photograph.

  1. Press the gear button on the remote to open Quick Settings, then choose All Settings
Other switches and limits

Applies to All webOS models

  1. All Settings > Support > Privacy & Terms > User Agreements. Uncheck "Viewing Information", "Personalized Advertising", and "Voice Information"
  2. All Settings > General > Home Settings. Turn off "Home Promotion" and "Content Recommendation"
  3. Sign out of the LG account if unused
  • Some firmware greys out User Agreement items until you re-accept the master agreement. Re-accept, then uncheck the sub-items.
  • LG Channels (free channels) keeps its own ad pipeline running regardless.

Servers it reports to

  • alphonso.tv
  • lgsmartad.com
  • lgad.cjpowercast.com
  • ad.lgappstv.com

Keep it off with The Box

Updates can move the switch. The Box blocks the tracking on your network instead. It is not built yet.

We only email when there is news, and we never sell your address. Signing up is not an order.

Other LG series