Does an LG TV have ACR?

Yes. LG TVs use automatic content recognition (ACR) to track what is on screen for ads, under the name "Live Plus".

Is my LG TV spying on me?

LG TVs track what is on screen for ads once you accept the viewing agreement. Gamers Nexus measured an LG TV doing it even when it was only used as a computer monitor. Switch off Live Plus; the steps are above.

Will turning it off break anything?

No. Apps, inputs and updates keep working. You may lose personalised recommendations.

Menus can change with firmware updates, so check again after a big one.

How to turn off ACR on an LG TV

LG calls it "Live Plus". Here is exactly where to find it.

Short answer

Yes, an LG TV uses ACR, called "Live Plus". To turn it off: Press the gear button on the remote to open Quick Settings, then choose All Settings, then open General, then open Additional Settings. On some years it sits one level deeper, as System > Additional Settings, then turn "Live Plus" off.

Last checked 23 September 2026. Plain text version

The steps

The setting: “Live Plus”

G series OLED evo 2020–2025
C series OLED evo 2019–2025
B series OLED 2019–2025
A series OLED 2021–2022
QNED 2021–2025
NanoCell 2020–2025
UHD (UQ/UR/UT/UA series) 2020–2025
LG smart TV 2018–2025

Applies to webOS 6 and newer (2021+)

LG's settings sit on the left of the screen in three parts: the icon rail, the list, and a card describing whatever is highlighted.

Our drawing of step 2, not a photograph.

On 2023 and newer sets Additional Settings is inside General > System, shown here. On 2021 and 2022 sets it is in the General list itself.

Our drawing of step 3, not a photograph.

Highlighting Live Plus prints LG's own description of it in the card on the right, quoted here. The list varies a little by year and country.

Our drawing of step 4, not a photograph.

Press the gear button on the remote to open Quick Settings, then choose All Settings
Open General
Open Additional Settings. On some years it sits one level deeper, as System > Additional Settings.
Turn "Live Plus" off

Older firmware

Applies to webOS 4 to 5 (2018 to 2020)

Drawn from the current menu, because LG has taken the 2018 to 2020 manuals offline and we could not confirm how those panels looked. The path is LG's own.

Our drawing of step 2, not a photograph.

LG's 2018 manual puts Live Plus straight into General. Its 2019 manual moves it into Additional Settings at the bottom of this same list.

Our drawing of step 3, not a photograph.

Press the gear button on the remote to open Quick Settings, then choose All Settings
Open General
Turn "Live Plus" off

Other switches worth turning off

Applies to All webOS models

All Settings > Support > Privacy & Terms > User Agreements. Uncheck "Viewing Information", "Personalized Advertising", and "Voice Information"
All Settings > General > Home Settings. Turn off "Home Promotion" and "Content Recommendation"
Sign out of the LG account if unused

Questions

Does an LG TV have ACR?: Yes. LG TVs use automatic content recognition (ACR) to track what is on screen for ads, under the name "Live Plus".
How do I turn off ACR on an LG TV?: Yes, an LG TV uses ACR, called "Live Plus". To turn it off: Press the gear button on the remote to open Quick Settings, then choose All Settings, then open General, then open Additional Settings. On some years it sits one level deeper, as System > Additional Settings, then turn "Live Plus" off.
Is my LG TV spying on me?: LG TVs track what is on screen for ads once you accept the viewing agreement. Gamers Nexus measured an LG TV doing it even when it was only used as a computer monitor. Switch off Live Plus; the steps are above.
Will turning it off break anything?: No. Apps, inputs and updates keep working. You may lose personalised recommendations.
Does it stay off?: Menus can change with firmware updates, so check again after a big one.

Keep it off with The Box

Updates can move the switch. The Box blocks the tracking on your network instead. It is not built yet.