How do I turn off Live Plus on the LG G series OLED evo?

webOS 6 and newer (2021+): Press the gear button on the remote to open Quick Settings, then choose All Settings. Open General. Open Additional Settings. On some years it sits one level deeper, as System > Additional Settings. Turn "Live Plus" off.

GlassbackSmart TV check

LG G series OLED evo

2020–2025

Does the LG G series OLED evo have ACR?

Yes.

It tracks what is on screen. The switch is called "Live Plus".

Show me the switch

Software: LG webOS
Tracking run by: LG Ad Solutions (Alphonso)
How sure we are: high

How to turn it off

Newest firmware first. Tap a step to see that screen.

Applies to webOS 6 and newer (2021+)

LG's settings sit on the left of the screen in three parts: the icon rail, the list, and a card describing whatever is highlighted.

Our drawing of step 2, not a photograph.

On 2023 and newer sets Additional Settings is inside General > System, shown here. On 2021 and 2022 sets it is in the General list itself.

Our drawing of step 3, not a photograph.

Highlighting Live Plus prints LG's own description of it in the card on the right, quoted here. The list varies a little by year and country.

Our drawing of step 4, not a photograph.

Press the gear button on the remote to open Quick Settings, then choose All Settings
Open General
Open Additional Settings. On some years it sits one level deeper, as System > Additional Settings.
Turn "Live Plus" off

Older firmware

Applies to webOS 4 to 5 (2018 to 2020)

Drawn from the current menu, because LG has taken the 2018 to 2020 manuals offline and we could not confirm how those panels looked. The path is LG's own.

Our drawing of step 2, not a photograph.

LG's 2018 manual puts Live Plus straight into General. Its 2019 manual moves it into Additional Settings at the bottom of this same list.

Our drawing of step 3, not a photograph.

Press the gear button on the remote to open Quick Settings, then choose All Settings
Open General
Turn "Live Plus" off

Other switches and limits

Applies to All webOS models

All Settings > Support > Privacy & Terms > User Agreements. Uncheck "Viewing Information", "Personalized Advertising", and "Voice Information"
All Settings > General > Home Settings. Turn off "Home Promotion" and "Content Recommendation"
Sign out of the LG account if unused

Some firmware greys out User Agreement items until you re-accept the master agreement. Re-accept, then uncheck the sub-items.
LG Channels (free channels) keeps its own ad pipeline running regardless.

Servers it reports to

alphonso.tv
lgsmartad.com
lgad.cjpowercast.com
ad.lgappstv.com

Keep it off with The Box

Updates can move the switch. The Box blocks the tracking on your network instead. It is not built yet.