How to turn off ACR on a Hisense TV
It depends on the software your model runs. Find it below, or check by model number.
Short answer
Yes, a Hisense TV on Roku OS models uses ACR, called "Use info from TV inputs". To turn it off: Press the Home button on the remote, then open Settings, then open Privacy, then open Smart TV experience, then highlight "Use info from TV inputs" and press OK to clear the check box.
Yes, a Hisense TV on Google TV models uses ACR, called "Automatic Content Recognition". To turn it off: Open Settings, then System, then open Advanced System, then Enhanced Viewing, then turn "Automatic Content Recognition" off.
Yes, a Hisense TV on Hisense VIDAA models uses ACR, called "Enhanced Viewing Service". To turn it off: Open Settings, then System, then open Advanced Settings. Newer sets call this Advanced System, then open Enhanced Viewing, then turn "Automatic Content Recognition" off, then picture Mode Auto Adaptation and Sound Mode Auto Adaptation grey out when you do. That is expected, and it is the point.
Last checked 23 September 2026. Plain text version
Applies to Roku TVs, all firmware
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Other switches worth turning off
Applies to All Roku devices
- Settings > Privacy > Advertising: turn off "Personalized Ads". If your Roku shows "Limit Ad Tracking" there instead, check that box.
- Settings > Privacy > Microphone: set to "Never allow" or per channel
- Settings > Privacy > Smart TV Experience: uncheck "Enable auto notifications"
Applies to Hisense Google TV sets
- Open Settings, then System
- Open Advanced System, then Enhanced Viewing
- Turn "Automatic Content Recognition" off
Other switches worth turning off
Applies to All Google TV devices
- Settings > Privacy > Ads: choose "Delete advertising ID"
Applies to VIDAA, recent Hisense sets
- Open Settings, then System
- Open Advanced Settings. Newer sets call this Advanced System.
- Open Enhanced Viewing
- Turn "Automatic Content Recognition" off
- Picture Mode Auto Adaptation and Sound Mode Auto Adaptation grey out when you do. That is expected, and it is the point.
Older firmware
Applies to United States, separate from the setting above
- Open Settings, then System
- Open Advanced System
- Turn "Do Not Sell or Share My Personal Information" on
Questions
- Does a Hisense TV have ACR?
- Yes. Hisense TVs use automatic content recognition (ACR) to track what is on screen for ads.
- How do I turn off ACR on a Hisense TV?
- Yes, a Hisense TV on Roku OS models uses ACR, called "Use info from TV inputs". To turn it off: Press the Home button on the remote, then open Settings, then open Privacy, then open Smart TV experience, then highlight "Use info from TV inputs" and press OK to clear the check box. Yes, a Hisense TV on Google TV models uses ACR, called "Automatic Content Recognition". To turn it off: Open Settings, then System, then open Advanced System, then Enhanced Viewing, then turn "Automatic Content Recognition" off. Yes, a Hisense TV on Hisense VIDAA models uses ACR, called "Enhanced Viewing Service". To turn it off: Open Settings, then System, then open Advanced Settings. Newer sets call this Advanced System, then open Enhanced Viewing, then turn "Automatic Content Recognition" off, then picture Mode Auto Adaptation and Sound Mode Auto Adaptation grey out when you do. That is expected, and it is the point.
- Is my Hisense TV spying on me?
- It tracks what is on screen for ads unless the setting is off. Find your model above.
- Will turning it off break anything?
- No. Apps, inputs and updates keep working. You may lose personalised recommendations.
- Does it stay off?
- Menus can change with firmware updates, so check again after a big one.
Keep it off with The Box
Updates can move the switch. The Box blocks the tracking on your network instead. It is not built yet.