GlassbackSmart TV check
Sony BRAVIA (Google TV)
2021–2025
Does the Sony BRAVIA (Google TV) have ACR?
Yes.
It tracks what is on screen. The switch is called "Samba Interactive TV".
- Software
- Google TV
- Tracking run by
- Samba TV, plus Google telemetry
- How sure we are
- medium
Not affiliated with Sony. Our sources. Wrong for your TV? Tell us
How to turn it off
Newest firmware first. Tap a step to see that screen.
Applies to Sony Google TV sets
- Open Settings, then System. Sony's help pages call it System Preferences.
- Open "Samba Interactive TV" and choose Disable or Off
Other switches and limits
Applies to All Google TV devices
- Settings > Privacy > Usage & diagnostics: off
- Settings > Privacy > Ads: choose "Delete advertising ID"
- Settings > Privacy > Google Assistant: turn off if unused
- Sony says switching Samba Interactive TV off stops it collecting your viewing history. To delete the history it already has, Sony says to contact Samba TV at privacy@samba.tv.
- Sony warns that menu names and places vary by model and software version. If yours does not match, tap Report.
- Sony's own "Sony Bravia" privacy settings under Settings > System > About > Legal also contain a viewing-data consent on some years.
- Verdict shown as ACR because we cannot tell from the network whether content recognition is switched on. Check the setting above.
Servers it reports to
- samba.tv
- sambatv.com
Keep it off with The Box
Updates can move the switch. The Box blocks the tracking on your network instead. It is not built yet.