How to turn off ACR on a Sony TV
Sony calls it "Samba Interactive TV". Here is exactly where to find it.
Short answer
Yes, a Sony TV uses ACR, called "Samba Interactive TV". To turn it off: Open Settings, then System. Sony's help pages call it System Preferences, then open "Samba Interactive TV" and choose Disable or Off.
Last checked 23 September 2026. Plain text version
Applies to Sony Google TV sets
- Open Settings, then System. Sony's help pages call it System Preferences.
- Open "Samba Interactive TV" and choose Disable or Off
Other switches worth turning off
Applies to All Google TV devices
- Settings > Privacy > Usage & diagnostics: off
- Settings > Privacy > Ads: choose "Delete advertising ID"
- Settings > Privacy > Google Assistant: turn off if unused
Questions
- Does a Sony TV have ACR?
- Yes. Sony TVs use automatic content recognition (ACR) to track what is on screen for ads, under the name "Samba Interactive TV".
- How do I turn off ACR on a Sony TV?
- Yes, a Sony TV uses ACR, called "Samba Interactive TV". To turn it off: Open Settings, then System. Sony's help pages call it System Preferences, then open "Samba Interactive TV" and choose Disable or Off.
- Is my Sony TV spying on me?
- It tracks what is on screen for ads unless "Samba Interactive TV" is off. The steps are above.
- Will turning it off break anything?
- No. Apps, inputs and updates keep working. You may lose personalised recommendations.
- Does it stay off?
- Menus can change with firmware updates, so check again after a big one.
Keep it off with The Box
Updates can move the switch. The Box blocks the tracking on your network instead. It is not built yet.