Does the Apple TV 4K have ACR?
No.
No. There is no ACR and no third-party ad SDK on this platform.
Apple TV has no ACR and no third-party ad SDK. It cannot see other HDMI inputs. Apple collects optional analytics and does personalised ads inside its own App Store and TV app, both of which you can switch off.
Optional switchesOptional switches
Paths are listed newest firmware first. The year on the box is the fastest guide. If a menu is missing, try the next path down.
Applies to tvOS 17 and newer
- Settings > General > Privacy > Analytics: turn off "Share Apple TV Analytics"
- Settings > General > Privacy > Apple Advertising: turn off "Personalized Ads"
- Settings > General > Privacy > Tracking: turn off "Allow Apps to Request to Track"
Make sure it stays off
The free app scans your Wi-Fi and confirms the verdict for every set in the house. The Box blocks the servers above at the network level and tells you if a firmware update turns tracking back on.