Apple TVs do not use ACR
There is nothing tracking the screen. These are the optional switches worth checking.
Short answer
Apple TVs do not use ACR to track what is on screen.
Last checked 23 September 2026. Plain text version
Optional switches
- Apple TV 4K 2017–2025
Applies to tvOS 18 and newer
- Settings > General > Privacy & Security > Tracking: turn off "Allow Apps to Ask to Track"
- Settings > General > Privacy & Security, then Analytics & Improvements: turn off "Share Apple TV Analytics" and "Share with App Developers"
Older firmware
Applies to tvOS 17
- Settings > General > Privacy, then Analytics & Improvements: turn off "Share Apple TV Analytics"
- Settings > General > Privacy > Apple Advertising: turn off "Personalized Ads"
- Settings > General > Privacy > Tracking: turn off "Allow Apps to Ask to Track"
Questions
- Does an Apple TV have ACR?
- No. Apple does not use screen-tracking ACR.
- Will turning it off break anything?
- No. Apps, inputs and updates keep working. You may lose personalised recommendations.
- Does it stay off?
- Menus can change with firmware updates, so check again after a big one.