How do I turn off Personalized Ads on the Roku Streaming Stick, Express and Ultra?

Roku streaming sticks and boxes: Press the Home button on the remote, then open Settings. Open Privacy, then Advertising. Turn off "Personalized Ads". If yours shows "Limit Ad Tracking" instead, check that box.

GlassbackSmart TV check

Roku Streaming Stick, Express and Ultra

2019–2025

Does the Roku Streaming Stick, Express and Ultra have ACR?

Not the screen.

Not the screen. It does track which apps you open.

Show me the switch

Software: Roku OS
Tracking run by: Roku
How sure we are: high

What to switch off

Newest firmware first. Tap a step to see that screen.

Applies to Roku streaming sticks and boxes

Press the Home button on the remote, then open Settings
Open Privacy, then Advertising
Turn off "Personalized Ads". If yours shows "Limit Ad Tracking" instead, check that box.

Other switches and limits

Applies to Roku sticks and boxes

Settings > Privacy > Microphone: set to "Never allow" or per channel

Servers it reports to

ads.roku.com
logs.roku.com

Keep it off with The Box

Updates can move the switch. The Box blocks the tracking on your network instead. It is not built yet.