How do I turn off Automatic Content Recognition on the Insignia Fire TV?

Fire TV Edition televisions: Open Settings, then Preferences. Open Privacy Settings. Select "Automatic Content Recognition" and turn it off. Highlight "Device Usage Data" and press Select so it reads OFF. Do the same for "Collect App Usage Data". Do the same for "Interest-based Ads". If an antenna is plugged straight into the TV, also opt out of over-the-air viewing data on this screen. Amazon's privacy FAQ calls it "Over-the-air Viewing Data" but does not give the exact row name.

GlassbackSmart TV check

Insignia Fire TV

2019–2025

Does the Insignia Fire TV have ACR?

Yes.

It tracks what is on screen. The switch is called "Automatic Content Recognition".

Show me the switch

Software: Amazon Fire TV
Tracking run by: Amazon Ads
How sure we are: medium

How to turn it off

Newest firmware first. Tap a step to see that screen.

Applies to Fire TV Edition televisions

Fire TV splits the screen in three: the name of the screen on the left, the list in the middle, and help for the highlighted row on the right.

Our drawing of step 1, not a photograph.

Our drawing of step 2, not a photograph.

Fire TV draws no switches; the word under each name is its state. Televisions also list Automatic Content Recognition here, which we have not drawn because we have not seen where it sits.

Our drawing of step 4, not a photograph.

Our drawing of step 5, not a photograph.

Our drawing of step 6, not a photograph.

Open Settings, then Preferences
Open Privacy Settings
Select "Automatic Content Recognition" and turn it off
Highlight "Device Usage Data" and press Select so it reads OFF
Do the same for "Collect App Usage Data"
Do the same for "Interest-based Ads"
If an antenna is plugged straight into the TV, also opt out of over-the-air viewing data on this screen. Amazon's privacy FAQ calls it "Over-the-air Viewing Data" but does not give the exact row name.

Other switches and limits

Applies to All Fire TV devices

Settings > Preferences > Featured Content: turn off video and audio autoplay
Settings > Alexa: disable if unused

Amazon says turning Automatic Content Recognition off does not change whether you see ads, though they may repeat more. We rate the television as ACR and the stick as telemetry.

Servers it reports to

device-metrics-us.amazon.com
unagi-na.amazon.com
amazon-adsystem.com

Keep it off with The Box

Updates can move the switch. The Box blocks the tracking on your network instead. It is not built yet.