# How to turn off ACR on a Samsung TV

Source: https://glassback.app/turn-off-acr/samsung (Glassback, independent, not affiliated with Samsung). Last checked 23 September 2026.

## Short answer

Yes, a Samsung TV uses ACR, called "Viewing Information Services". To turn it off: Press the Home button on the remote, open Settings, then choose All Settings, then open General & Privacy, then open Terms & Privacy, then uncheck "Viewing Information Services", then uncheck "Interest-Based Advertising".

## Steps

Setting name: "Viewing Information Services"

Newest firmware, applies to 2022 and newer:

1. Press the Home button on the remote, open Settings, then choose All Settings
2. Open General & Privacy
3. Open Terms & Privacy
4. Uncheck "Viewing Information Services"
5. Uncheck "Interest-Based Advertising"

Older firmware, applies to 2016 to 2021:

1. Press the Home button on the remote, then open Settings
2. Open Support
3. Open Terms & Policies
4. Uncheck "Viewing Information Services"
5. Uncheck "Interest-Based Advertisements"

Models: S95 OLED (2022–2025, https://glassback.app/tv/samsung-s95); S90 OLED (2023–2025, https://glassback.app/tv/samsung-s90); S85 OLED (2024–2025, https://glassback.app/tv/samsung-s85); QN90 Neo QLED (2021–2025, https://glassback.app/tv/samsung-qn90); QN85 Neo QLED (2021–2025, https://glassback.app/tv/samsung-qn85); QN80 Neo QLED (2024–2025, https://glassback.app/tv/samsung-qn80); QN70 Neo QLED (2025, https://glassback.app/tv/samsung-qn70); Q8F QLED (2025, https://glassback.app/tv/samsung-q8f); Q7F QLED (2025, https://glassback.app/tv/samsung-q7f); Q80 QLED (2019–2024, https://glassback.app/tv/samsung-q80); Q70 QLED (2019–2024, https://glassback.app/tv/samsung-q70); Q60 QLED (2019–2024, https://glassback.app/tv/samsung-q60); The Frame (2017–2025, https://glassback.app/tv/samsung-the-frame); The Serif (2019–2025, https://glassback.app/tv/samsung-the-serif); The Sero (2020–2024, https://glassback.app/tv/samsung-the-sero); Crystal UHD (TU/AU/BU/CU/DU/U series) (2020–2025, https://glassback.app/tv/samsung-crystal-uhd); Samsung smart TV (2016–2025, https://glassback.app/tv/samsung-other)

## Does turning it off break anything?

No. Apps, inputs and updates keep working. You may lose personalised recommendations.

Evidence and sources: https://glassback.app/evidence