# How to turn off ACR on an Insignia TV

Source: https://glassback.app/turn-off-acr/insignia (Glassback, independent, not affiliated with Insignia). Last checked 23 September 2026.

## Short answer

Yes, an Insignia TV uses ACR, called "Automatic Content Recognition". To turn it off: Open Settings, then Preferences, then open Privacy Settings, then select "Automatic Content Recognition" and turn it off, then highlight "Device Usage Data" and press Select so it reads OFF, then do the same for "Collect App Usage Data", then do the same for "Interest-based Ads", then if an antenna is plugged straight into the TV, also opt out of over-the-air viewing data on this screen. Amazon's privacy FAQ calls it "Over-the-air Viewing Data" but does not give the exact row name.

## Steps

Setting name: "Automatic Content Recognition"

Newest firmware, applies to Fire TV Edition televisions:

1. Open Settings, then Preferences
2. Open Privacy Settings
3. Select "Automatic Content Recognition" and turn it off
4. Highlight "Device Usage Data" and press Select so it reads OFF
5. Do the same for "Collect App Usage Data"
6. Do the same for "Interest-based Ads"
7. If an antenna is plugged straight into the TV, also opt out of over-the-air viewing data on this screen. Amazon's privacy FAQ calls it "Over-the-air Viewing Data" but does not give the exact row name.

Models: Insignia Fire TV (2019–2025, https://glassback.app/tv/insignia-fire-tv)

## Does turning it off break anything?

No. Apps, inputs and updates keep working. You may lose personalised recommendations.

Evidence and sources: https://glassback.app/evidence